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October 26, 2005
Habitat. Nooka Watches
Habitat. Nooka Watches: I wish I didn't obsess about time. Some days I purposely leave my watch at home so that I can be in the moment - you know, maintain the present. But, it never works out. I just end up being late to everything. So, if I gotta be enslaved to my watch, why not rock it with style. The nooka watch pictured above adds a little flavor to the usual time piece.
Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent! The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. Check them out [here]
Posted by taj at October 26, 2005 12:15 AM