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November 30, 2006
People News. Online vs. Offline Video
People News. Online vs. Offline Video: Times are changing. Digital transfer is changing how people interact with video and audio media. BBC News recently posted an article about the erosion of TV viewing. Granted, this article discusses a study done in the UK, but it still presents interesting commentary on how our viewing habits are shifting with the likes of iTunes, SlingBox and Youtube being ever-present.
As reported, "The online video boom is starting to eat into TV viewing time, an ICM survey of 2,070 people for the BBC suggests. Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result. And online and mobile viewing is rising - three quarters of users said they now watched more than they did a year ago."
Read more about the eroding viewership of TV [Here]
Posted by taj at November 30, 2006 12:49 PM