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January 08, 2007
Art & Design. Utility and Branding
Art & Design. Utility and Branding: PSFK is on target. We follow their writings and love their analysis on trends. They're especially effective when discussing the cross section of design, technology and branding. As usual, PSFK have another fantastic commentary entitled The Widget & The Branded Utility.
PSFK's article chronicles the web's ever evolving functionality. And, more importantly, they discuss what makes it work - why web 1.0 was destroyed by web 2.0. As reported: "If there's one thing that royally screwed Web 1.0, it was the rush to build mountains and then bring the people to the mountains, rather than the mountains (and their message) to the people. If you wanted to be online (and you wanted to get some $ from a VC or two), you had to build a site with a cool name. The problem was (a) there weren't that many people online in the dial-up internet age and (b) they had enough trouble getting past things like ISP closed gardens to get through to you. Everything was about getting people to come to you rather than you going to them. Of course, the great Google came and oiled the wheels. It worked out a clever equation that got people to go places. The world seemed to love it, but it wasn't what they really wanted." [Note - the above pic caught our eye because helio's creative marketing attempts to blend in with the niche of the Wooster crowd.]
Read PSFK's article The Widget & The Branded Utility [Here]
Posted by taj at January 8, 2007 03:56 PM