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March 19, 2007
People News. More SXSW Coverage
People News. More SXSW Coverage: It's musical madness. All the interwebs are buzzing with coverage of SXSW. Some of the best updates have come courtesy of the NY Times and The Fader (Don't forget to download the latest issue*). As we tracked the news, our soundtrack was tuned on Swizz' latest beat triumph. Here's the audible picture of Dork central - beat queues up, bass flows in, insane sample repeats, and while mining the web all you're hearing is, "Chillin' in my beamer, listening to ether!" Ha! That is our jam! SXSW had that much energy. Whether it was bands, deejays, interactive computer artists or films, the event was artistically epic. Everyone was trying to get the word out on their expression and separate themselves from the din.
As reported by the NY times: "At South by Southwest, a music lover is also a target market. We presumed early adopters and tastemakers have been inundated not just with music, but also with whatever -- through research or, just as likely, free-association -- that marketers happen to think we'll tout to friends after the convention ends."
Read more from the Times and the Fader [Here & Here]
Posted by taj at March 19, 2007 11:31 PM