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May 30, 2007
People. Red Play Initiative
People. Red Play Initiative: Zizou may be retired, but he's still doing amazing things. His collaboration with adidas, the Red Play Initiative, harnesses sports development in challenged countries to assist in their fight against health and schooling issues. Be sure to support the cause.
As reported by Hypebeast: "Longtime adidas sponsor, Zinedine Zidane and the Adi Dassler Fund have joined forces with the adidas “Right to Play” Red Play Initiative. This program works under the belief that the global game of soccer/football has the power and ability to have a worldwide effect on global society. Starting June 1st, replica balls will be made for sale at adidas stores in Europe and the US and websites such as adidas and RightToPlay.com in select countries. September 1st will see the program extend into Asia, the Middle East and South Africa. The balls will retail for 5 Euros or $10 USD."
For more information check out the adidas Red Play Initiative [Here]
Posted by taj at May 30, 2007 10:32 PM