We continued to talk design. "I analyze everything and I feel America is lacking in an overall design sense. When you go to Europe or Japan (which I haven’t been) or other parts of Asia, everything is a lot more well designed. America’s really about bigger and is kind of ostentatious in their design sense. I look at everything and I’m always thinking about ways things can be improved.” Tyler continues, “I got into design through music. So I’m really into the music first and really I can credit it to looking at jazz record sleeves and what Swifty was doing. Then I went to art school and got formal training and developed my passion for the art side of it. The two, the music and the design, are really hand-in-hand for me. It evolved into doing logos for record labels, different things. Then when I got to New York and started working in the professional world, I got more into brand identity. Identity is basically like a visual language for a company. So everything from your mark, to your colors, to the typography of all communications – identity is everything that makes up who you are, your personality. For a company or a brand it’s like a visual personality. I do less music and record sleeves and more fashion campaigns. I’m branching out. I want to do more editorial stuff. I want to have retail space eventually."

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